Case studies
What actually happened across the network.
Each case study documents challenge, audit, implementation, validation, outcome and lessons learned. No fabricated statistics. Only documented engineering work.
Parent brand — flagship wedding planner · Unique Phuket
Flagship wedding planner and network anchor
The flagship Phuket wedding planning business — established in 2012 by Paul Cunliffe and Supparin — rebuilt from WordPress as the canonical Organization entity referenced by every sibling site in the network.
Professional services — celebrancy · Wedding Celebrant Asia
Person + ProfessionalService as first-class entities
A service-driven site rebuilt around the celebrant as a schema Person and the practice as a ProfessionalService, wired into the network graph.
Retail — wedding floristry · Wedding Flowers Phuket
Retiring commerce surface without losing authority
WooCommerce artefacts and product URLs no longer relevant to the business were retired via 410, preserving portfolio and inquiry flow.
Education — cooking classes · Thai Cooking Phuket
Preserving a booking flow while cutting embed weight
Third-party booking retained via link, but heavyweight embed dependencies removed to reclaim performance budget for content and schema.
Tours and transport · Angel Phuket Tours
The largest historical URL audit in the programme
A decade of tour URLs, campaign landing pages and syndicated posts audited per URL, split cleanly into keep, 301 and 410.
Photography · Jaran Images
Owned image library, structured portfolio
A photographer's portfolio moved from WP media library to owned CDN assets, with ImageObject schema and a Person entity for the photographer.
Weddings — planning and venues · Unique Phuket Weddings
Distinct entity scope across sibling wedding brands
Three wedding-adjacent brands in the network required schema-distinct positioning to avoid duplicate entity signals that would confuse crawlers.
Local web services · Webs Phuket
Focused local landing, engineering positioning promoted upward
The network's local web-services arm refocused as a local landing page, with engineering positioning promoted to PCCA.
Wellness · Arokaya Sala
New brand established within the network
A wellness brand created from scratch, integrated into the network graph from day one rather than retrofitted later.