Website engineering · Phuket · Delaware
The consulting practice behind the Unique Phuket network.
PC Consulting Asia designs, builds and migrates websites that a business can own outright. Modernising WordPress. Preserving SEO authority. Making digital assets permanent. Documented across ten sites in a single network migration programme.
A note from Paul
Fifteen years of running the businesses I now build websites for.
PC Consulting Asia was established in Phuket in 2015. Before the engineering methodology, before the network migration, before AI-assisted development, there were a decade of real businesses to run — wedding planning with Supparin, celebrant work, floral styling, and the daily reality of keeping WordPress websites credible year after year.
That experience is why the practice looks the way it does today. Every technical decision on this site is informed by having been the client first — the person whose bookings depend on the redirect actually working, whose portfolio has to survive the next platform change, whose reputation is bound up in whatever the website happens to say this year.
This is not a marketing brochure. It is a credible overview of a working practice — engineering, SEO and business judgement treated as one discipline. Read the full background →
What we do
Ten capabilities, one integrated practice. Applied together across every project.
Website Engineering
Modern stacks that a business can own, not rent.
SEO
Entity-first architecture, historical URL audits, redirect strategy done properly.
AI-assisted Development
AI as a compiler for engineering intent, not a replacement for judgement.
WordPress Modernisation
Move off legacy WP without losing search authority or digital assets.
Website Migrations
Every historical URL classified. Zero chains. Zero loops. No homepage dumping.
Entity SEO
Sitewide @graph, stable @ids, verified sameAs. Schema as first-class artefact.
Digital Asset Ownership
Owned images, owned content, owned repository, owned deployment.
Disaster Recovery
Documented restore paths. Four-hour RTO from a clean environment.
Technical Consulting
Senior engineering judgement for businesses too small for a CTO.
Business Strategy
Aligning the website with what the business is actually trying to do.
The network
Full network detail →Nine live businesses in the Unique Phuket network. Each one migrated or built to the same engineering standard, cross-linked in a single network schema graph.
- Unique Phuket
Parent brand — flagship wedding planner
- Wedding Celebrant Asia
Professional services — celebrancy
- Wedding Flowers Phuket
Retail — wedding floristry
- Thai Cooking Phuket
Education — cooking classes
- Angel Phuket Tours
Tours and transport
- Jaran Images
Photography
- Unique Phuket Weddings
Weddings — planning and venues
- Webs Phuket
Local web services
- Arokaya Sala
Wellness
Case studies
All case studies →Parent brand — flagship wedding planner
Unique Phuket: Flagship wedding planner and network anchor
The flagship Phuket wedding planning business — established in 2012 by Paul Cunliffe and Supparin — rebuilt from WordPress as the canonical Organization entity referenced by every sibling site in the network.
Professional services — celebrancy
Wedding Celebrant Asia: Person + ProfessionalService as first-class entities
A service-driven site rebuilt around the celebrant as a schema Person and the practice as a ProfessionalService, wired into the network graph.
Retail — wedding floristry
Wedding Flowers Phuket: Retiring commerce surface without losing authority
WooCommerce artefacts and product URLs no longer relevant to the business were retired via 410, preserving portfolio and inquiry flow.
Education — cooking classes
Thai Cooking Phuket: Preserving a booking flow while cutting embed weight
Third-party booking retained via link, but heavyweight embed dependencies removed to reclaim performance budget for content and schema.