A consulting practice for businesses that want to own their websites outright.

A personal introduction

My name is Paul Cunliffe. I am a business consultant, wedding-industry specialist and digital strategy professional based in Phuket, Thailand. My background spans engineering, project management, executive support, wedding planning, celebrant services, digital marketing and online business development, across the UK, Asia and further afield.

PC Consulting Asia was established in 2015 as a platform to bring these complementary areas of experience together under one professional umbrella. This website is deliberately not a high-pressure sales platform. It is a credible introduction to my professional experience, the sectors I have worked in, and the areas where I continue to add value.

Career journey

My professional career began in engineering and project management, where I worked on large-scale technical and government-related programmes — managing teams, systems and operational delivery across complex environments. Before founding PC Consulting Asia, I managed IT projects up to $10 million, worked on large governmental and defence-related programmes, and led teams of up to 100 personnel.

Most of that early career was spent in the Royal Air Force, which I joined on a cadetship to Cranfield University. Postings included engineering management at RAF Bruggen (Germany) and RAF Waddington, engineer instructor duty at the RAF College Cranwell, an Information Systems / IT project role as a NATO staff officer in Stavanger (Norway), and an exchange posting as a Senior Intelligence Analyst with the US Air Force at the National Air & Space Intelligence Centre, Wright-Patterson AFB, Ohio.

Programmes I delivered or contributed to in that period included a $10 million IT upgrade for a UK MOD site, a $5 million VHF (Tetrapol) system rollout, and work on the RAF Engineering & Asset Management System for the Typhoon fighter aircraft (£17 million) and the associated Typhoon Data Management Project (£35 million). It is not glamorous work, but it is where the discipline behind the current practice was formed — project structure, risk management, documentation, and the habit of assuming that whatever you build will still be in service long after you have moved on.

From there my experience expanded into executive-level support, administration and business operations, working closely with senior leadership inside privately owned international companies. Those years developed a broader skill set covering organisation, communication, systems thinking and commercial presentation — the foundation everything else has been built on.

After relocating to Phuket, I also spent several years as the sole engineer responsible for a major diving recompression facility, and served as technical adviser to a global recompression chamber network — visiting and advising at all twelve of its locations worldwide and authoring a five-day chamber tender/operator/technical course. It is an unusual line on a consulting CV, but it reinforced the same principle: safety-critical systems have to be documented, recoverable and owned by the people who depend on them.

After relocating to Thailand I established PC Consulting Asia and developed a more varied consulting profile that brought together digital strategy, online business development, wedding-sector work, and credibility-focused web and marketing support. Over time this created a cross-sector background that combines structure, technical understanding, business presentation and a strong appreciation of how brands and individuals are perceived both online and offline.

Why Phuket, and how weddings became a specialism

Phuket was a deliberate choice. It offered the operating base for a consulting practice that could serve international clients while being embedded in a real, year-round tourism economy. What I did not plan for was the wedding industry becoming a specialist area.

Working alongside Supparin — an experienced wedding planner and an outstanding wedding designer and florist — we built Unique Phuket Wedding Planners into a respected destination-wedding business over more than ten years. Her creative vision, local expertise and hands-on design capability paired naturally with my side of the partnership: non-Thai client communication, ceremony presentation, planning structure and the operational side of the businesses.

That partnership produced Unique Phuket, Wedding Celebrant Asia and Wedding Flowers Phuket. Each brand needed a website. Each website needed to be found. Each site needed to keep working for years, not months. Solving those problems — properly, not as marketing exercises — is how SEO, WordPress engineering and, eventually, AI-assisted development became core to the practice.

How the business evolved into engineering

The engineering side of PC Consulting Asia was not a pivot. It was an accumulation. A decade of running real businesses on WordPress teaches you exactly where the platform breaks: images you don't own, plugins you cannot maintain, redirects that silently rot, schema bolted on by a plugin author who has never met your business.

When AI-assisted development matured, I was in an unusual position: a working engineer with an MBA, a chartered engineering background and fifteen years of living with the exact problems the new tools could finally solve at pace. The modernisation of the Unique Phuket network became the blueprint — nine businesses migrated off legacy WordPress into a modern, owned, AI-assisted architecture without losing search authority or digital assets.

Consulting philosophy

My working style is practical, selective and credibility-focused. Rather than presenting the practice as a large agency or a broad service platform, I prefer a measured approach centred on experience, communication and long-term reputation.

I am less interested in chasing trends than in improving the fundamentals that make a business more effective over time. Clearer structure. More consistent messaging. Stronger foundations. Better alignment between what the business does and how it presents itself online. In many cases the best improvements are not dramatic redesigns but thoughtful refinements that make a business feel more coherent, more usable and more credible.

Technology should simplify a business, not complicate it. AI has accelerated my work considerably — but it has not replaced experience or judgement, and I do not pretend that it can. Tools assist with efficiency; authenticity and reputation still come from the person accountable for the outcome.

How I work with clients

The consultative model is direct. No account managers, no hand-offs, no wrapper of junior staff. The person you meet is the person doing the engineering, the person writing the audit and the person on the line when something needs a decision.

I take on a small number of engagements at a time and prefer long-term relationships to one-off transactions. The businesses I have worked with the longest are the ones where the work compounds — small, deliberate improvements year on year that quietly build authority, credibility and market position.

Qualifications

• MBA — Corporate Strategy & Finance
• Bachelor of Engineering (Hons) in Information Systems — Cranfield University
• Chartered Engineer (CEng)
• Member of the Institution of Engineering and Technology (MIET)
• Institute of Electrical and Electronics Engineers (IEEE)
• PRINCE2 Project Management Certified
• ITIL Service Management Certified
• SEO and Social Media Marketing Certifications

Experience highlights

• Founder of PC Consulting Asia, established in Thailand in 2015
• Royal Air Force engineering officer — UK, Germany, Norway (NATO), USA (USAF exchange)
• UK MOD and defence programmes: Typhoon EAMS, Typhoon Data Management, Tetrapol VHF
• Technical adviser to a global diving recompression chamber network — twelve locations worldwide
• Executive support and operational business experience with senior leadership
• IT projects up to $10 million; teams of up to 100 personnel
• More than ten years building a respected wedding business in Thailand
• English-speaking wedding celebrant and MC across beach, villa and resort settings
• WordPress, website and SEO consulting across multiple brands
• Modernisation of an entire nine-site business network using AI-assisted development