Sector experience
Travel consulting for tour operators who want to keep their audience.
Tours, transfers and experiences: sites with a long historical URL surface and heavy dependency on organic search. Handled with the audit-first migration methodology.
Travel businesses accumulate URL history faster than almost any other sector — every seasonal campaign, every discontinued tour, every syndicated post leaves a trail. Handling that trail with the wrong redirect strategy is how travel operators lose organic bookings during a rebuild.
What we do for travel businesses
- Full historical URL audit across live crawl, Wayback, GSC and Semrush backlink targets.
- Per-URL classification — keep, 301, or 410 — with a documented decision framework.
- TouristAttraction and TouristTrip schema where applicable, cross-referenced to the parent operator.
- Owned image library for every tour and destination.
- Booking flow preserved — direct link, no embedded provider JavaScript weight.