Site Architecture and User Journeys | MRD Web + Digital Marketing

Building a website to deliver gets real results for your business starts with mapping our the best user journeys for people visiting your site. This means getting them to the right information to make an informed decision about doing business with you. This planning work is called website architecture.

Just like a real building, your website needs to be the ideal environment for your business so you can help your customers find what they need and have a great time doing it. To do this, we learn about your business and work closely with you to represent it in a digital form. The initial work is presented as a sitemap, which is a flow chart showing the pages in your site and the pathways a user will take on their journey.

This content was originally published here.

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