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Prada Makes Moves To Include More People With Disabilities In Fashion - Corporate B2B Sales & Digital Marketing Agency in Cardiff covering UK

Prada has become the first luxury fashion brand to join The Valuable 500, a global B2B initiative aimed at putting disability on the business leadership agenda.

The Valuable 500 calls upon private corporations to commit to bringing people with disabilities to their boards and make a firm commitment for action.

Prada Group Head of CSR, Lorenzo Bertelli, said in a statement, “The Valuable 500 community, which embraces a wide range of industries worldwide, is becoming stronger every day and I actively support the decision to join the coalition as I believe strongly in the value of diversity. The different backgrounds of the companies adhering to the alliance is a crucial starting point to build a comprehensive global action plan, which will enrich all of us.”

Based on The Valuable 500 website, Prada is still exploring opportunities and programs, but in the meantime, it will first go ahead with hiring individuals with Down’s Syndrome in its Italian stores.

Founder of The Valuable 500, Caroline Casey, said, “Prada’s commitment to The Valuable 500 as the first luxury fashion group is historic. Leaders such as Prada have the power to elevate and reframe the way that society thinks about disability. We cannot underestimate what a watershed moment this is.”

Today #PradaGroup joins the @Valuable500. Lorenzo Bertelli, Head of CSR Prada S.p.A. said: “I actively support the decision to join the coalition as I believe strongly in the value of diversity.”
Discover more: https://t.co/7qEgtMw2KQ#PradaGroupImpact #TheValuable500 pic.twitter.com/xqSSWwRLy8

— PRADA (@Prada) January 28, 2021

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