PGDM in digital marketing | Dforce Digital Academy

Course Outcomes: After completion of the course, the students shall be able to:

Information Technology:

Decision Support System:

Guidelines for Project Work / Dissertation:

OBJECTIVE: The objective of the project course is to help the student develop ability to apply multidisciplinary concepts, tools and techniques to analyze and logically approach the problems.

TYPE OF PROJECT

The project may be from any one of the following types:

Comprehensive case study (covering single organization/multi-functional area problem formulation, analysis and recommendations).
ii) Inter-organizational study aimed at inter-organizational comparison/validation of
theory/survey of digital management practices.
iii) Field study (empirical study)

PROJECT PROPOSAL

Proposal should be prepared in consultation with the supervisor and submitted before the
routine first MST in department.

The Proposal may have the following components:

PROJECT PROPOSAL EVALUATION:

The project proposal will be evaluated by the panel of three teachers immediately after first
MST in presence of student, who will give the presentation to the panel.
In case of non-approval of the proposal the comments/suggestions for reformulating the
project proposal will be communicated to the student. In such case, the revised project
proposal should be submitted within 7 days, which shall be evaluated on similar guidelines.

PROJECT PRE-SUBMISSION:

After approval of the project proposal, the students shall complete their projects and submit
the completed Project Report (Spiral bound) for final internal evaluation before 2nd
MST.

The guidelines for project report are as follows:

The length of the report may be about 50 to 60 double spaced typed pages not
exceeding approximately 18,000 words (excluding appendices and exhibits).However,
rational variation on either side is permissible.

The Project Report may have the following:

Cover Page – must have the Title of the Project, Name & logo of college / university, Name and University Roll No of the Student and the Name of
the Guide, along with the designation and department.

Details of the tools:

The spiral bound project report will be evaluated by the panel of three teachers before second
MST in presence of student, who will give the presentation to the panel before second MST.
In case of non-approval of the final project report, the comments/suggestions for revising the
project report will be communicated to the student. In such case, the revised project report
should be submitted within 7 days, which shall be evaluated on similar guidelines.

SUBMISSION OF FINAL PROJECT REPORT:
After incorporating changes, if any, pointed out during internal evaluation, the final Project
Report in Hard Bound form (3 copies) shall be submitted by the student at least 3 working
days before final viva voice. After signing of certificate by student and supervisor, one copy
will be retained by the supervisor, second copy by the student and third copy shall be
produced at the time of viva-voice, which shall be maintained by the department as record.

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