Nike & ‘Satan Shoes’ Maker Find Redemption With Trademark Battle Settlement - Corporate B2B Sales & Digital Marketing Agency in Cardiff covering UK
Image via MSCHF
All hell broke loose when rapper Lil Nas X and online stunt group MSCHF unveiled ‘Satan Shoes’, modded Air Max 97 sneakers infused with a drop of human blood. Nike wanted no part of it, filing a lawsuit against MSCHF on March 29 for infringing on its trademark and diluting its brand.
The sportswear giant was granted a temporary restraining order against the art collective to block orders for the controversial footwear on April 1. However, the decision had been made a little too late, as MSCHF had already sold all pairs of the offending shoe by then, save for one—the 666th, which was reserved for a giveaway. According to Insider, “at least 200 pairs” had been shipped out before the restraining order.
It seems that the two have finally come to an agreement about the naughty Nikes. As reported by Insider, a settlement has been made for an “undisclosed amount.”
What’s understood is that a voluntary recall has been ordered as part of this agreement, letting MSCHF buy back purchased Satan Shoes at their original retail price.
Nike shared in a statement obtained by the publication: “If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund… The parties are pleased to put this dispute behind them.”
Since the company did not play any part in the making of the Satan Shoes, it said all concerns about defects or health issues pertaining to the sneakers should be directed to MSCHF. Customers who wish to keep their modded footwear are also urged to contact the art group instead.
After all that hellfire, it looks like there will be no more dancing with the devil.
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