Advertising on LinkedIn allows you to connect with professionals on a massive scale, whatever your product or service. LinkedIn ads are generally surrounded by authoritative and polished content, meaning users will reflect seriously on your proposition.
LinkedIn offers targeting based on industry, profession, job title, degree type and more, allowing you to accurately target key decision makers within companies.
If you are offering a B2B service, LinkedIn Advertising can be a huge revenue stream for your business. Going live on LinkedIn gives you the opportunity to establish powerful brand-prospect across the globe.
Unlike other social media advertising (Facebook, Instagram and TikTok), LinkedIn captures user attention when they are in a professional mindset and open to considering B2B propositions.
Perhaps you’ve identified LinkedIn Ads as a potential new revenue stream. You might even be running them already. Either way - hiring a specialist ads agency like Atomic can be a game changer.
Our paid media specialists have years of experience. We live and breathe LinkedIn advertising and can get you the results you need effectively.
LinkedIn offers a range of ads and is surprisingly flexible. Different types of advert allow you to maximise three different objectives: brand awareness, consideration (including website visits and engagement) and conversion (such as lead generation and on-site actions).
Atomic will work with you to define your goals and ensure that your LinkedIn campaigns are set up to achieve them.
LinkedIn Advertising allows us to target specific customer profiles, based not only on age / location but also industry, job type, seniority and more to ensure that you only generate leads that are suitable prospects for your business goals.
Lead ads on LinkedIn utilise pre-filled forms with data from users’ profiles to increase conversion.
One advantage of advertising through LinkedIn is that it allows excellent segmentation, so that you can control who is seeing your ads.
We can help you choose an appropriate target profile based on job title, seniority, degree and more - to ensure that you are getting customers who are suitable for your proposition.
There are many measures of a successful campaign, which will generally depend on the end goal of the campaign itself.
For example, brand awareness campaigns will focus on impressions (getting your ad seen) whereby conversion campaigns will consider a number of metrics (such as click through rate and cost per conversion). Our team of experts will help you ensure your campaigns meet & exceed expectations!
Paid media (including LinkedIn Ads) can provide a natural uplift in your other marketing strategies - including SEO.
Increasing brand awareness and having your business seen in a professional & reputable network such as LinkedIn can mean that users are more likely to seek out your brand organically through search engines as well.
This content was originally published here.