You may or may not know that your website content serves 2 audiences:
1. Your people
2. The robots (a.k.a. Google)
For the people, your content must inform and compel them. You don’t want people coming to your site and not doing anything!
For the robots, it has to tell them – in a way that they understand – how you are relevant to search users. And that can be a little technical.
Well here at FieryFX we use professional content creators. People who have been trained to understand compelling writing and also how to structure the content so it is yummy for search engines (I call this Googlicious).
If you want to do this yourself, you can, there are templates out there that are a great start to help you think through how you can write to both humans and robots.
If this is something you’d like some assistance with, we’d be happy to share what we know, book your consult to get started.
This content was originally published here.