How Digital Marketing is Important for Your Small Business - ATop Digital
Are you a small business owner?
Are you confused about small business marketing services?
Well, you are at the right place and at the right time.
With so many ads popping up every time you’re online, you must be wondering where you should be spending your money.
Stop, and think.
Focusing on ads before content marketing is going to spell doom for your small business. Here is what you need to be doing to get your company out there.
Why focus on content marketing before online ads?
Let’s ask a very simple question.
If you came across a service or a brand you had never heard of, would you hire them?
Well, the rest of the internet thinks the same way.
In fact, if we go back to 2015, almost 200 million people were using ad blockers. Now more than 600 million devices come with ad blockers on them.
The globe is blocking ads not only on desktops but also on their mobile devices. The organic way to reach out to a larger audience without getting blocked is through content marketing.
Your consumers need to have a holistic understanding of your brand and services. It is your job to educate, troubleshoot and engage with quality content.
Let’s dive a little deeper.
Social Media Marketing
It is the fastest way to connect with your audience. Social media has grown faster than the internet itself. Due to this reason, it’s the most effective of all small business marketing services.
Web Index suggests that 54% of people online, use social media for research. There are so many stand-alone brands on Instagram. These brands have customer loyalty to the tenth fold because they share engaging content.
Engaging, creative, and value content can build you the fastest consumer base on social media. Remember, your consumers want to get to know you before they want to buy your product. Creating diverse and quality content should be the primary focus of your brand.
It is important to create content that is targeted towards specific platforms. Facebook, Instagram, Twitter, YouTube is just the tip of the iceberg.
Content has to be audio-visual. Use videos, infographics, pictures, and anything else that will raise brand awareness. Having a tight social media plan is where you start. Running targeted Facebook and Instagram ads is phase two, but only when you have a decent number of followers.
Use Hashtags
You have got to stay relevant and your consumers should be able to find you easily. According to the Huffington Post, posts using hashtags get over 12% more interaction. Hashtags are key to brand awareness and growth. We know you don’t have the time to choose what hashtags are best for you. This is where we come in. Our team of experts figure out what hashtags suit you the best and use them.
Influencer Marketing
It is a 1.7 billion dollar industry on Instagram and it’s the best way to create brand awareness. Influencers promote brands better than anyone. If you find the right influencer to promote your brand you can rest assured that your products will be flying off the virtual shelves. There are a few things to keep in mind.
According to an Edelman Report, 40% of consumers trust a brand due to their relationship with a particular influencer. No longer limited to social media, Amazon has started its own, Amazon influencer program.
Optimize Your Content
Search Engine Optimization can ensure your brand website is ranking high on Google SERPs. It is very important for small businesses to be found on search engines like Google or Bing. A higher ranking against competitors will ensure a higher ROI.
Optimizing content is not a simple task. A lot of aspects like source relevance, content quality, keyword density, backlinking, etc work hand in hand. This is where we come in to make your life a little bit easier.
Onsite and Guest Blogs
They are a crucial part of your SEO strategy. Your consumers should take an active interest in your brand and the way to achieve this is through your blogs. Your blogs need to inform, educate and troubleshoot. Well-written blogs and a tightened SEO, work in tandem to drive traffic to your website.
Not only on your own website, but you should also post on other influential blogs as well. This is a great way to build backlinks and increase the chances of your SERPs rankings.
By now you already have a whiff of what a simple, smart, and streamlined blog looks like. We at ATop Digital always focus on delivering quality content.
Email Marketing
Never underestimate the potential of email marketing especially if it’s a small business. This is a way of telling potential and existing clients about your business. Email marketing helps develop a long-term relationship with your consumers. It also keeps your brand relevant with a target audience for better conversions.
According to Orbelo, for every $1 you spend on email marketing, you get approximately $42 in ROI. Email marketing is a reliable and effective way of reaching potential consumers.
Amazon Marketing Services
Using Amazon Marketing Services effectively can boost rankings and trigger sales. It is important for your brand to rank on the Amazon search engine. However, this requires the following to be in order
Atop Digital offers small business marketing services, layer by layer as per your business goals.
Online advertising using the right tools and strategies is the way ahead for any small business. We at ATOP DIGITAL understand your concerns and offer the best services.
Here’s what you can expect:
Perhaps your business needs a change?
Atop Digital offers the best small business marketing services. Our client-first attitude will always make you feel that your business is in safe hands. With a host of long-standing satisfied clients under our banner. We cannot wait to add value and sales to your business. Drop us an email.
This content was originally published here.
