With some 84% of people now expecting brands to produce content that entertains, provides solutions, and engages, it's clear that there's a clear need for brands to be generating material tailored to each stage of the buyers journey.
Curating content for each step of the buyer’s journey can guide your customers in making purchase decisions more quickly, and with marketing automation, you can add fuel to your content marketing fire.
Underlining this partnership, the team from Grazitti Interactive have created this infographic to show how content and marketing automation can be the catalyst to your marketing efforts.
Check out the full infographic below.
This content was originally published here.