Ecommerce & digital marketing news - W/C 4 April 2022 | PC Consulting Asia

Ecommerce & digital marketing news - W/C 4 April 2022

The Ecommerce Weekly - 4 April 2022

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There was an interesting article in the Sunday Times a couple of weekends ago giving a Silicon Valley viewpoint on this month’s attitude to equity, especially given the 20% fall in the Nasdaq over the last 6 months.

Some of the big unicorns are 60-70% off their peak, and typically equity makes up half of employees’ packages in unicorn land.

Adding fuel to the fire is the race to attract and retain the best talent, and this has led to some serious changes in companies’ behaviour with the likes of Amazon recently doubling its corporate staff base salaries to $350,000.

There is always a balance to be struck in a package between base salary, bonus and equity (if it is on offer) and disproportionate wins are, in part, a reflection of risk.  However, this means that good candidates are not only in demand but (currently) also have some leverage to change this 'risk' into hard cash.

Read the full article on our Hannington Tame blog

In the meantime, here's this week's news roundup from ecommerce and digital to enjoy.


Marks & Spencer goes into resale.
(The Times)

Britain’s By Rotation to expand into the US.

Tesco will begin stocking £2 lateral flow tests in store and online.
(Retail Gazette)

Klarna grows in London as it expands virtual shopping.
(Chain Store Age)

Amazon UK no longer packs in single-use plastic bags.
(Ecommerce News)

Mytheresa and Vestiaire Collective bring existing partnership to UK.
(Charged Retail)

London startup Weaver building a vetted marketplace for home renovations.


Pangaia partners with Snapchat to launch “virtual try-on”.

Wendy's opens metaverse restaurant in Horizon Worlds.
(Marketing Dive)

Nike's digital revenue grows 22% in fiscal Q3.
(Digital Commerce 360)

Alibaba is set to invest $60 million in Nreal, as its first foray into the metaverse.
(UK Fashion Network)

Lululemon surpasses $6B in revenue for the first time.
(Marketing Dive)

WWE and Fanatics sign deal for ecommerce, collectibles.
(Digital Commerce 360)

Express has seen a rebound in sales as reach customers on mobile.
(Retail Dive)

Digital startup BlendJet focuses on brand loyalty.
(Digital Commerce 360)

Airwallex launches payment services in Malaysia.
(TechNode Global)


For the first time, Grammy Weekis happening on Roblox.

YouTube launches new profile rings for stories and live.
(Social Media Today)

Google releases Retail Search tool to improve shopper discovery.
(Marketing Dive)

Meta is working with political activists to seed concerns about TikTok.
(Social Media Today)

Snapchat sdds YouTube link stickers to enhance video sharing.
(Marketing Dive)

Instagram adds new messaging features.
(Social Media Today)

Tostitos turns sounds of chips and jars into audio logo.
(Marketing Dive)

Twitter tests new, interactive ad types.
(Social Media Today)

TikTok adds new GIF 'Library' Option to facilitate new creative elements.
(Social Media Today)


Klarna completes acquisition of PriceRunner.
(Charged Retail)

Threads Styling secures $12m to further expand e-commerce offering.
(Retail Sector)

Shein is raising funds at $100 billion value.
(Charged Retail)

Parcelly raises £5m to turn unused real estate into local delivery hubs.

HighPost Capital acquires Centr and Inspire Fitness.
(PE Hub)

Secondhand furniture marketplace Kaiyo gets $36M.

This content was originally published here.