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Direct Mail: The Most Overlooked Digital Marketing Channel - Email Marketing Rules

 Posted by Chad S. White on December 22, 2020

Hear us out. Direct mail has changed. A lot of marketers think of it as static offset printed letters and postcards that are mass market. While that’s still the case for some direct mail, the channel as a whole has learned a lot of new tricks over the years. Today, with digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love in email marketing, including:

In this post, Oracle Consulting’s Jonathan McClure talks about each of those in turn…

This content was originally published here.

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