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Digital Marketing: This Week's Top Stories - W11 2021 - Ambire.

As usual, it was a hectic week in the life of Google.

Google My Business has made some updates to their Google My Business performance reports over the past few weeks. The new functionality has upgraded their performance report to add a section for people who viewed the business profile.

It now shows how people found your local listing, whether it was via desktop or mobile and if it was Google Search or Google Maps. 

This new data will give you more insight into how users are finding your, or your client’s business – which is always a bonus. 

Google My Business has also released a new tool allowing you to better manage your reviews. For many businesses, fake negative reviews that have clearly been forged or written by competitors have been very difficult to follow-up or have removed. Now, this is set to be much easier, which will be a huge improvement for many small businesses in particular. 

In local search news Google are testing showing cost estimates for local queries, such as work around the house – although this is likely just happening in the States at the moment. 

This content was originally published here.

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