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For those who celebrate, we are a mere 13 days away from Christmas, which is absolutely mind-boggling.
So, 'tis the season for frantically refreshing tracking information on packages that haven't arrived yet... and for watching the timeless breaking-and-entering classic, Home Alone.
...yes, my Christmas "mantle" (booze bar/entertainment center) is adorable.
Typically, this yuletide tradition is one punctuated with joy and cursing the fact that I clearly missed out on the critical childhood milestone of physically abusing cat burglars after being abandoned by my parents for Europe.
But this year is an entirely different story.
You see, I was today-years-old when I learned of the virtually bulletproof theory that Kevin's dad was in the mob.
"Leave the child. Take the cannoli."
Think about it! When it comes to Kevin's dad, Peter — or should we say Don McAllister? 🤔 — they never talk about what he does for a living. He gets very defensive when Joe Pesci (dressed as a cop) asks if he owns his very expensive house. "The Wet Bandits" refer to the McAllister house as the "Silver Tuna," the big score in the neighborhood to rob.
Also, the fake Angels with Filthy Souls movie-within-a-movie is a little too on-the-nose with its tidy allusion to the nefarious mafia-related skeletons in the McAllister closet. And when Marv overheard what he thought was a shooting (which was just a scene from the movie), he thought a killing actually happened without a second thought. Like it was totally expected, albeit scary!
Oh, then there's the fact that somehow Kevin's totally slimy uncle (who has also got to be "in the family") is able to afford to send... how many people to Paris for Christmas?
It doesn't add up! The mob is the only answer that makes sense!
What does this have to do with digital sales and marketing? Absolutely nothing. I'm sure I could find some way to loosely tie my "living under an internet rock" moment with the surprise of discovering you shouldn't rely on keyword research alone for your content strategy, but eh. It's the weekend.
Now, if you'll excuse me, I have some more holiday film detective work to complete before the night is out.
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It's a valid question. 🤔
This content was originally published here.