So take a moment to just kind of look over a few of these different platforms you might be familiar with some of the logos, but we’re going to take it from the left-hand column. Work our way down, starting with Facebook.
So with Facebook, video works really, really well. It doesn’t have to be something that’s overly produced. It does depend on your audience and that perception.
Honestly, an iPhone with a stabilizer, it gets the job done. I mean, you don’t have to worry about hiring an expensive production crew or anything like that. Facebook has a publishing tool, which is great because you can pre-schedule all of your posts.
I found that two to three times a week works pretty well whether you are trying to promote your content and maybe an event, a two to three times a week works really well if you have the ability and, and you’re interested in kind of seeing what ads can do trust, spending $5 a day, just see what, see what happens and you have absolutely nothing to lose except for your $5 a day, which that’s pocket change. You, you can find that. And then again, I was talking about earlier, building custom audiences.
Facebook is really very intelligent, scary sometimes almost, you, you can put a facebook pixel onto your website, captures that information.
And then you can create custom audiences. If you Google that, that’s one of the first page results. You can go there and you can actually create audiences based on pages that people view onto your site. And the way it works is it tries to connect that information that they have on that visitor with their data, with their data on their platform, and then when you create an ad, it tries to serve that ad to that individual.
So you could say, for example, for anyone who lands on my home page, or let’s say my donation page, anyone who lands on my donation page but didn’t give, I want to serve an ad to them and maybe that ad is not necessarily a direct sell, but maybe it’s a complimentary, something that, , to fill a knowledge gap or maybe it’s something to address a pain point.
Instagram works really well, 10 to 15-second videos, typically very emotionally driven. Hashtags are really big because that’s people look for the conversation. If that’s something that you’re interested in investing in a, then you can search top hashtags of the day, use them on your, on your post, as long as it’s relevant to the conversation. To try and get some awareness there. And then connecting and direct messaging people in your audience.
You can also do local targeting. I live in Bethesda, Maryland, so I might type in Bethesda, Maryland and then find people there, maybe do a few more searches and try and narrow down the audience a bit further and connect with them.
Twitter, I find that five times a day it works really well for me. The 20 80 rule applies again, 80 percent of the time it should be focused on someone else’s content that’s relevant to what you do.
Twenty percent of the time it should be your content. Converting graphics and statistics into graphics is really good as well. I noticed a lot of Infographics do very, very well in terms of reach. Twitter Promote mode is relatively new, $100 a month. It helps to promote your, your content on online and increase that, reach past the audience that follows you.
The next one is Twitch.tv, so it’s a live streaming platform and it’s, it’s big in the gaming community, although it’s spread out into different areas. Since 2012, Twitch has raised over $75,000,000 for charities. Self-surveys of the audience members says that 78 percent wants to see more charity and gaming. You can have live engagement, you can have staff present while you’re hosting a virtual event.
So the platform is huge and there are plenty of people that are on that platform making six figures, sometimes in some cases, if they’re popular, they’re making six figures a month. So it’s a really, really interesting platform. And if you’re interested in video and you’re interested in live video, really do check that out.
As I mentioned, 43 million people listen to podcasts monthly. You can convert any type of video that you have and their audio format, again at disseminates center information and there’s really no barrier to entry.
You can get your iPhone recorder and be done with it and then posted up online and again like you can syndicate that across iTunes, Google Play, Stitcher, all of these different platforms, your website is a central hub for all of your content.
I truly believe that your website is the most valuable asset of any digital asset, any digital asset, simply because you have 100 percent control over it.
Again, link building. We talked about that earlier. I think that leads into investing in search engine optimization. It’s, there’s a lot of potential in that area, especially for nonprofits, at least according to the research that I’ve done.
So take that with a grain of salt. It’s starting to show signs of investments, particularly in the larger organizations, but it’s starting to trickle down to the smaller ones.
Mentioned earlier in the data from Jumpshot, YouTube is the second largest search engine in the world. Video is an interesting medium because you can translate those complex ideas and in the five, in five to six-minute videos, whereas it might take a book to, to accurately explain all of that information.
Again, iPhone plus a stabilizer is your camera crew. If you want to get a little bit fancier with it, again, I would work to outsourcing that. You can probably do it for a couple thousand dollars, I would say is really what the threshold is. But, there is actually a came across something recently where an organization produced the thousand dollars video.
That was their budget and it was, it was actually phenomenal. So you find, find the right people, you can do a lot. And then another thing, the last one here is medium.
You can actually import your written posts into medium and it says there, the canonical tag, that’s an SEO term so that you don’t have duplicate content issues that would plummet your rankings.
And then there’s also Linkedin’s publishing tools. So there’s a lot of different things you can do. She’s got to get your word out there.
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