Digital Marketing Executive at The Spartan Group | BrighterMonday

TSG Hospitality - Company Description

TSG Hospitality offers world-class management of 1, 2 and 3
bedroom fully furnished and serviced apartments. In addition to providing
hassle-free ownership, we ensure that our guests experience a safe and
comfortable stay by consistently offering exceptional service and quality

Roles & Responsibilities

Social media management – You will have full responsibility and control
over TSG’s social media strategy and content output across all platforms,
ensuring our posts are creative, engaging and responsive to the commercial
needs of the business.

Digital advertising – With digital agency support, you will directly manage Google
and Facebook advertising, as well as other PPC platforms, ensuring ads are at
their most effective and highly targeted to the right customer demographics.
You will be expected to report on the monthly success of our online advertising
and find innovative ways to continuously improve our ad performance.

SEO and Digital PR – Monitor and maintain our SEO positions through website content
and digital outreach. With agency
support, take a leading role in ensuring digital PR success through influencer
co-ordination and online content.

Content generation – To liaise with internal departments for story generation
to use across all platforms. As well as written content, you will take a
central role in coordinating video, photography and interactive media to
promote all facets of the business, e.g. Instagram Reels, and other new
developments in social media messaging.

Digital presence and third parties – You will ensure content is up to date for all third-party
websites, this includes search engines such as Google

Monitoring & Research - Use analytics tools Google
Analytics, and others available to create dashboards, reports, and other
documents to evaluate campaign results. Analyze the online activity
reports and conceive new initiatives

Conduct keyword
and demographic research to inform targeting strategies within contextual
advertising campaigns

Marketing Material -Plan and execute marketing material for any media and outdoor
promotional engagement activities factoring necessary lead times. Liaise with agencies
to produce outdoor and digital advertising campaigns in line with overall brand
plans and budgets as approved by the Marketing Manager

Management of Booking Platforms - You will have full responsibility for updates and management of
our booking platforms including Airbnb, Booking.com and Expedia, responding to
queries, and facilitating client engagements


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