Creative Digital Marketing for Your World [Video] – MediaVidi
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More about this talk ?? PurposeChristian’s definition of purpose revolves a lot around problem solving. That’s why he’s working on a solution now for a problem he experienced multiple times in his career: he breaks down the communication barrier by creating a video platform to take content, squeeze out the value, transfer and share it with others within the organization. The problem with problem solving today is that, instead of giving people a hammer to hit the nail we give them a multipurpose tool that can somehow work on a nail but doesn’t get the job done. We know too little about the users and too little about their three most important use cases. So we end up being something for everybody instead of everything for somebody. ? ImpactTalking the SDGs, Christian remembers when they popped up in corporate context, back then they appeared nice but have mainly been part of fluffy corporate communication. Only when Christian was in charge of his own venture it more and more became a thing to see and reflect where they could potentially serve points on the SDGs’ agenda. It’s all about catering knowledge and education now, uQualio therefore also partners with NGOs to help them spread the message. Wonderful side effect is that in a globally connected world organizational knowledge shared online leads to less unnecessary travelling and to more meaningful get-togethers. ? Creativity & InnovationFor innovation you need input from yourself or – if you’re fortunate – you get customer feedback. We discussed the ideal innovation case for so many: do something very well and then find the people who need it or didn’t even know they needed it. But, innovation from within doesn’t always hit the mark, to put it mildly. That’s why we see too many crazy ideas fueled by VC money that will never be able to fly. ? Heart & SoulFor Christian, it has to be a joyful endeavour for the people to work in a company. You need to feel that you help somebody with something. It’s fulfilling when you see that you can actually help someone, a customer, serve their need and eventually get that positive feedback. We also discussed that productivity is falling rapidly with bigger size of a company. Too many people, too many meetings, too many opinions, you can’t make decisions, so, in the end, the organization tends to get a life of its own.Christian Bjerre Nielsen is Co-founder and Chief Product Officer at uQualio. Fabian Böck is Co-founder at BOECK & XOXO, an advertising agency for really good tech companies. Topics in this talk: #ProductDevelopment #EdTech #Impact #StartupsChristian Bjerre Nielsen on LinkedIn: https://www.linkedin.com/in/cbjerre/Fabian Böck on LinkedIn: https://www.linkedin.com/in/fabianboeck/Please subscribe to the channel – it's free source of inspiration for you and big help for us ?
