PCCA

Bid Smarter Using Google Smart Bidding | JumpFly Digital Marketing Blog

Google continues to develop multiple enhanced machine learning features within their advertising platform with advanced Smart Bidding strategies that can better optimize towards different business goals across your campaigns or bidding portfolio. They include: Target Cost Per Action/Acquisition (tCPA)* Target Return on Ad Spend (tROAS)* Maximize Conversions Maximize Conversion Value Target Impression Share *Target CPA […]

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