It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.
Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.
Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.
Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.
This content was originally published here.