A service related to SEO and SEM writing, the domain authority (DA) of a business is what Google looks at to determine how healthy your website’s information is. A higher domain authority means that you have some inbound links from trustworthy sites, and the information on your site is reliable as well. Ahrefs has a good means of checking your site’s domain authority, as well as information about how to boost it yourself.
DA is key when setting your keyword strategy. A DA of under 30 should only be targeting with monthly searches less than 100 and target keyword phrases of 5 words. At a DA of 50, it’s search volume of under a 1,000, and phrase length of 4. Most small businesses fall within this range. If you don’t know your DA, you can waste a lot of time and money trying to rank for keywords out of your reach.
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